The company

The Company started off mid 2015 as a blog, providing informative health and fitness articles to its readers. It later expanded and in early 2016, Pte. Ltd. was incorporated. It now serves as a business with the aim to innovate and establish comprehensive fitness solutions that can bring about real and lasting benefits to people from all walks of life.

Founder and Managing Director - Alvin Ho

Alvin’s passion for health and fitness stems from his strong belief towards the age old adage “Prevention is better than cure”. Having over a decade of weightlifting experience and personally witnessed how dramatic the quality of life can be improved through maintaining a healthy lifestyle, Alvin aspires to help individuals keep fit, amidst the crazy demands of this modern day society.

In recognition for his efforts, Alvin was awarded Singapore's 10 most influential people in health and fitness aged 40 and under by the Singapore Business Review.


Alvin holds a Bachelor in Mechanical Engineering (NTU), Masters in Business Administration (UK) and is an ISSA Certified Fitness Trainer. He also holds a NFPT Fitness Nutrition Specialist accreditation and is currently undertaking his Master Fitness Trainer certification with the same institute. 

Having worked for 6 years in a Aerospace MNC, he understands the immense commitments required from the working class, both in the office and back at home. With that in mind, Alvin conceptualized an idea of creating a platform that would enable fitness experts to connect with clients in the most efficient, convenient and affordable way possible. Driven by his dedication and love for health and fitness, Alvin hopes to reach out to the masses by instilling gradual behavioral changes towards leading fulfilling lives by staying active and adhering to a wholesome diet.